For Euromoney II, one of Europe’s largest media organizations, flexible product delivery and content consumption had become a key requirement in order to fulfill their objective of effectively monetizing their audience in a post-print, digital-first world. Legacy print-subscription management systems which had been bastardized for the digital world, were no longer fit for purpose and were increasingly becoming a blocker to business model innovation.
Their ability to deliver more dynamic means of content consumption (ie. porous paywalls, deposits & metered access) was particularly problematic and it had become apparent that effectively monetizing traffic would not be achievable with their legacy systems.
ODIN were brought onboard to provide an independent and strategic assessment of existing platforms, in order to identify the optimal technology stack required to support the end-to-end customer journey, and fulfill key commercial objectives, in line with Euromoney’s strategic vision for the future.