Optimised use of the ESP for sophisticated multi-channel campaigns
Integration with other business buying mechanisms
Uplift in advertising yield and product innovation
Deep and centralized audience insights and intelligence (including single customer view)
ComScore Validation: measuring N&S’ success against their UK panel, ComScore stated the following: ‘When advertising on N&S properties, you are twice as likely to reach your target audience compared to the rest of the internet, some times as much as 5 times as likely’.
Award-winning audience platform: “Best Publisher Innovation” and “Best Use Of Data For Commercial Gain” – DRUM AWARDS
Northern & Shell dominates important parts of the consumer publishing market consumer magazine market both in the UK and worldwide, with a stable of market-leading consumer titles including four national newspapers and celebrity magazines. The company operates in all major areas of publishing and has diverse interests in new media, print, distribution, investment and property.
High quality technical transformation programme delivery within an extremely tight time-frame
Multiple businesses with different structures, but similar overarching objectives
Inability to effectively monetize audiences through digital-first, x-channel strategies
Legacy platforms that were no longer fit for purpose
Decline Of Print
The decline of print and the need to effectively plug the gap with digital
Scalable and cost effective platform
Moving away from an inefficient, legacy technology stack to AWS cloud infrastructure.
Partner eco-system build and Integration
Aligning and connecting key business ad-tech partners, advertisers
Data warehouse development and systems integration
Using Redshift for direct integration with N&S’s DMP, IDM, CRM, email marketing and analytics technology.